Route One is a multi-channel, multi-brand fashion retailer based in the West of England. Established in 1989, the company came from humble beginnings. It was formed by two entrepreneurs, who had become disillusioned with London city life and decided to get out, before they burnt out. They headed West and set up a warehouse in a terraced house in Southville Bristol, distributing action sports equipment.
They branched out into retail and after several false starts, the first Route One was opened in Bath. It combined an eclectic mix of action sports, gadgets, footwear and apparel.
The name 'Route One' came from their commitment to sourcing products direct from the USA, Europe and the Far East. Searching out the best products from around the world and getting it into Route One stores, before other retailers, using the fastest ’route’ possible. They made over 100 trips abroad, bringing back the latest labels and trends from around the world. This remains their philosophy and commitment still to this day.